Even the blindest fanboys have probably been able to notice by now that the PlayStation Move's logo doesn't remotely resemble the letter "M". That's because it's a letter "A", as in "Arc," the original name which, according to multiple Sony employees, is what the peripheral was to be called.
Keeping the name from appearing at retail was the company's inability to get a trademark on the Arc name. In fact, we've been told that the change to "Move" was made quite recently, which further explains the incongruous logo.
If you think "Move" is an odd name for Sony's motion controller, these same sources assured us that we got lucky – many of the other proposed names following the trademark denial were ranged from silly to awful, they said. When we suggested that "PlayStation Boogie" was about as bad as we could imagine, we were told, "Actually, that's an improvement over a lot of them."
Keep an eye on the Move logo -- we wouldn't be surprised if Sony's marketing department adds a little extra blue ink before E3, making it a true (stylized) letter "M."
